and earlier, the obama campaign, the burmese python was a real concern for the obama campaign. a tweet from obama's press secretary ensured that residents knew the administration has banned import of the snake. now, you may laugh and there is some humor in this, but it is r very, very serious for some. ticks and snakes. because these micro targeting campaigns can really move the needle. they're important to crucial voters in crucial states like florida and virginia. ben smith, david frum, former adviser to george w. bush and corey elons. great to see you. so, you know, david, i have to say, lyme disease with so many to joke about this, it's got to be there's some crucial core of lyme disease cases and this is something people care about. turns out loudon county, northern virginia, has one of the highest rates of lyme disease in the country. could this issue really resonate? >> resonates with me. i've had lyme disease. it's nasty. it also is a way for candidates to connect with real issues to real people. who feel that a lot of the issues we discuss are awfully abstract. i mean,